While cycling to Whitlingham to see the recently discovered Ragweed (Ambrosia artemisiifolia), Louis Parkerson spotted a clump of plants with yellow flowers beside the A47, and stopped to take some photos as they looked very similar to a patch of plants that he saw beside a motorway in the Midlands a few days beforehand but hadn't been able to identify at the time. After some internet searching he decided that Dittrichia graveolens (Stinking Fleabane) was a good match on both appearance and habitat and so uploaded the record to iRecord where Jo Parmenter was able to review and verify it with the help of Richard Carter, Mike Crewe and Martin Rand, who were familiar with it. This is the first record for Norfolk!